BNI (Business Network Int'l) is a business and professional referral organization whose primary purpose is to exchange qualified business referrals and develop word-of-mouth marketing techniques. Unlike other networking groups, BNI provides its members with a structure and a plan to enable them to network in a deliberate and professional manner. As an organization, BNI keeps track of the number of referrals passed by each chapter and encourages the members to record the dollar value of the business they receive.

Rapid growth has seen BNI become the world's largest business referral organization, with currently over 5,000 chapters in 37 countries, including Canada, the United Kingdom, Israel, Sweden, Ireland, South Africa, Malaysia, Australia, New Zealand and most recently Indonesia.

1. I will provide the quality of services at the prices that I have quoted.
2. I will be truthful with the members and their referrals.
3. I will build goodwill and trust among members and their referrals.
4. I will take responsibility for following upon the referrals I receive.
5. I will display a positive and supportive attitude with BNI members.
6. I will live up to the ethical standards of my profession.

Note: Professional standards, as outlined in a formal code of ethics, supersede the above standards.